Frequently Asked Questions for Dental Practices

No, provided you use the widget as designed. Here's why.

The GDC's Guidance on Advertising requires that information about dental services is "legal, decent, honest and truthful" and that you do not "raise expectations which cannot be fulfilled." The test is whether a reasonable patient would be misled.

Dentalreel produces a clearly-labelled aesthetic simulation, not a treatment plan or a guarantee of results. Every image carries a permanent, non-removable disclaimer stating it is a simulation and that actual results depend on clinical assessment. Every patient ticks a consent box before seeing their image confirming they understand this. Every interaction is audit-logged with timestamp and IP.

The precedent is settled: Invisalign SmileView has been running on UK practice websites since 2019 using the same architecture (AI simulation, prospective patient, marketing tool). It is used by thousands of GDC-registered practices. There has been no GDC enforcement action against the tool or the practices using it. Dentalreel is built to the same compliance standard with stricter disclaimers and full audit logs.

You are the controller. Dentalreel is your processor.

When a patient uses the widget on your website, they have a relationship with you. You decide what happens with their data. We process it on your instructions to run the AI simulation and deliver the lead to you. This is documented in the Data Processing Agreement (DPA) you accept at signup.

Patient clicks your widget button, uploads a selfie, sees an AI-generated smile preview in about 30 seconds, then enters their details to receive a consultation invitation from you. The whole flow takes under 2 minutes and works on mobile and desktop. Images are deleted from our systems within 1 hour.

£79/month for the first 50 UK practices (founder rate, locked for life), rising to £199/month from 1 August 2026. Includes 50 patient leads each month; additional leads are £0.40 each.

Renders are free — we absorb the AI cost, so you only pay when a patient submits the form. Pricing is shown in your local currency at checkout. Stripe handles payment in GBP, USD, EUR, AUD, CAD, NZD, ZAR.

One line of code:

<script src="https://dentalreel.vercel.app/embed.js"
        data-embed-key="prc_yourID"></script>

Paste it in the page where you want the widget to appear, save, done. Works on WordPress, Wix, Squarespace, Webflow, and custom-built sites.

Patients researching cosmetic dentistry online are looking for proof that you can deliver what they want. The widget converts website visitors into qualified consultations by:

1. Letting them see a possibility before they commit to booking
2. Calibrating their expectations before the consultation, not after
3. Capturing their details at the moment of highest interest
4. Giving you their treatment interests so the consultation is targeted

Practices using similar tools typically see consultation booking rates 2-3x higher from website traffic.